What we shipped, week by week.

Phase 0.5 + Phase 1 + Phase 2 — Hormozi-validated offer foundation

Tier rename, bonus catalog, risk reversal, Founders Charter, lead magnets, distribution prep — plus the new homepage and pricing page that lift them all.

• NEWTier rename: Founder £19 / Brand £49 / Studio £149 / Atelier £399 (was Solo/Pro/Agency). Sovereign self-host tiered: £1,999 / £4,999 / £8,999. Annual discount 15% (industry standard).
• NEWFounders Charter — £499 lifetime hosted, capped at 100 customers. Atomic seat assignment, live counter on /founders-charter and homepage, sold-out → Charter II waitlist.
• NEWBonus catalog — every paid tier ships with stacked bonuses (£497-£4,996 stated value depending on tier). Brand voice playbook, 50 templates, Discord, migration assistant, 1:1 onboarding, quarterly review, monthly office hours, white-label reports, priority SLA, affiliate programme.
• NEWRisk reversal — 14-day money-back on hosted, 24-hour install guarantee on self-host. 'Tom personally guarantees' founder-presence component on every guarantee surface. Refund-request flow with auto-Stripe-refund inside the 14-day window.
• NEWAdd-on packs — extra brand £15/mo, +500/+1000 gens £29/£49, priority queue £19/mo, custom domain £15/mo. AddOnUpsellModal triggered at limit-hit.
• NEWLead magnets — public Brand Voice Generator at /tools/brand-voice (no-auth, AI-generated voice doc + 5 sample posts), £14K Stack Audit at /tools/stack-audit, Replacement Calculator at /tools/calculator.
• NEWAffiliate programme at /affiliates — 30% recurring 12-month commission. Application + Tom-review flow.
• NEWScarif Studio DFY waitlist at /services/studio — £1,999/mo managed service for £200K-£500K/mo brands.
• NEWMarketing homepage rebuild — 'Look like a brand 10x your size' hero, 6-workflow grid, comparison table, honest stack, customer story, pricing preview with bonus stacks, Founders Charter counter, guarantee banner, expanded FAQ.
• NEWPricing page rebuild — monthly/annual toggle (15% off), all 5 hosted tiers + 3 Sovereign tiers + maintenance + migration, add-on grid, comparison row, calculator CTA, pricing FAQ.
• NEWFree tier watermark composer (sharp-based) — applies 'scarif.one' watermark to gens on Try Scarif tier. Auto-removed when tenant upgrades.

Marketing site v1 — public pages live

Phase 47 of the production-launch roadmap: scarifone.com gets its real face.

• NEWLanding page at /marketing — confrontational hero, frustration → differentiation arc, 9-card feature grid, tier teaser, security pillars, FAQ, final CTA
• NEWFull /pricing page with comparison table covering every feature × every tier, top-up packs, plain-English FAQ
• NEW/about, /faq, /contact, /sovereignty, /trust — five public-facing pages all using a shared dark-mode marketing chrome
• NEW/legal/privacy, /legal/terms, /legal/dpa, /legal/cookies — UK GDPR-compliant baselines with plain-English summaries
• FIXRouting conflict between two /marketing pages was crashing the dev server
• IMPROVEDBrand colour CSS variables now flow through every public page — tenants on hosted plans see their brand on the dashboard chrome too

Phase 46 — multi-tenant in self-host + dedicated brand editor

The trial-week sprint that fixed every bug Tom hit during his 30-day customer-as-founder dogfooding.

• NEWSCARIF_ACTIVE_TENANT env var lets self-host operators run multiple tenant brands side-by-side and switch with a top-bar dropdown
• NEW/profile — dedicated brand-profile editor for existing tenants, separated from the first-run /setup wizard
• NEWAsset Library → Ad Creator workflow with contextual CTA, URL prefill, and one-click auto-fill from the asset
• FIXShopify connection state no longer shows false-negative on /create/ad-creatives when /integrations sees it as connected
• FIXConcierge SSE stream now propagates AI errors as proper exceptions instead of silently dropping them
• IMPROVEDAppShell — persistent sidebar + top bar across every authenticated page (was per-page chrome before)
• IMPROVEDDashboard redesign: full-width dark gradient hero, sectioned tile grid, brand-coloured tile borders

Trial-readiness sprint

Bug fixes + onboarding polish from the first round of customer trials.

• NEW9-integration Integration Hub with live-tested OAuth flows (Shopify / Meta / Klaviyo / Mailchimp / Judge.me / Google Ads / TikTok / Pinterest / LinkedIn)
• NEWSetup Concierge: 90-second autonomous AI agent that scans your store + drafts a 7-day content plan during onboarding
• NEW4 brand-voice setup paths (paste / upload / scan-website / sample-and-edit) — pick whichever fits your existing brand docs
• NEWBug-report widget on every page — every customer’s bug report gets fixed for everyone the same day
• IMPROVEDSetup wizard step 3 backspace bug fixed + every label rewritten for clarity
• IMPROVEDLocal dev runs out of the box — data path defaults to ./data when SCARIF_DATA_PATH is unset
• SECURITYPurged all personal references + tenant fixtures from the repository ahead of public release

Phase 41-43: spend caps, approval gates, model router

The three product pillars that make AI marketing safe to leave running unattended.

• NEWPer-feature spend caps with auto-pause — set per-day £5 and the system mathematically cannot spend more, even if a background agent goes wrong
• NEWApproval gates before every AI generation — see the cost estimate, review the prompt, approve or reject before tokens spend
• NEWFlash-first model router: cheaper models for routine work, Pro 2.5 only for the gens that need it. Per-tenant quality toggle for visual gens
• IMPROVEDQuality toggle (Standard / High) on ad-trends so you choose between cheaper-faster and slower-better per generation

Marketing engine: lifecycle, cart, reviews, SEO

The four highest-leverage marketing automations every ecommerce brand needs.

• NEWCustomer lifecycle segmentation (VIP / repeat / lapsed / at-risk) with AI-drafted email flows per segment
• NEWCart abandonment recovery: live abandoned-cart feed → auto-drafted 3-email sequence using the actual products in the cart
• NEWReviews → UGC pipeline: 5★ photo reviews auto-import → AI rewrites quote into 3 ad-ready variants → drafts permission email to customer
• NEWSEO + blog engine: AI long-tail post writer with Shopify push, schema.org generation, internal-link auto-suggestions
• NEWMarketing calendar — 200+ locale-aware seasonal events with AI campaign suggestions ahead of each one (BFCM, Mother’s Day, Diwali...)

Operations modules: subscriptions, wholesale, customer support

• NEWSubscriptions / recurring-revenue module — track and grow your recurring revenue, with AI-drafted retention sequences
• NEWWholesale + multi-currency: Shopify B2B catalog support with locale-tax-aware pricing (GBP / USD / EUR / AUD / NZD)
• NEWAI customer support inbox: drafts replies using your brand voice + customer’s order history. You review + send.
• NEWCompetitive intelligence: track competitor Shopify stores, weekly scans for new products + price changes + AI insights