The 5 engines

5 engines. One brand voice.

Forge is the creative engine. Pilot is the media-buying engine. Pulse is the performance engine. Compass is the strategy engine. Reach is the publishing engine. All 5 read from the same brand voice document.

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Forge

Creative on tap. Brand voice running through every word and pixel.

Forge is the creative engine. Every output — ad copy, video, product photo, email — pulls from the same brand voice document. No copy-pasting context into ChatGPT. No exporting to Canva. One engine. Same voice everywhere.

  • ·Ad Creatives — 5×5 ad matrices with brand voice + product context. Push to …
  • ·Video — Google Veo on your Gemini key — Fast / Premium tiers, 8-seco…
  • ·Photoshoot — 5-style product photography — studio, lifestyle, flat-lay, o…
  • ·Email — Klaviyo / Mailchimp / Shopify Email integrated. Subject line…
Open Forge →
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Pilot

Your AI media buyer. Watches every ad, acts with guardrails.

Pilot is the media-buying engine. It reads your Meta + Google accounts every morning, ranks what's worth acting on, and applies the fixes you approve — budget moves clamped to ±15%, everything pushed paused, every action audited. Plan a campaign in plain English and Pilot builds it: tight-themed ad groups, pinned headlines, negative keywords, presence-only geo. Then it feeds your real Shopify revenue back to both platforms so their bidding learns from truth, not modelled guesses.

  • ·AI media buyer — Ask anything — "what should I scale?", "why is ROAS dropping…
  • ·Creative leaderboard — Every ad ranked with real thumbnails. ⚡ a winner to make 5 m…
  • ·One-click campaign push — A plain-English goal becomes a full paused campaign on Meta …
  • ·Auto-pilot — Guardrailed budget moves while you sleep: ±15% clamps, spend…
  • ·Conversion truth — Real Shopify purchases uploaded to Meta CAPI + Google — attr…
Open Pilot →
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Pulse

Live performance, monthly review, real attribution.

Pulse is the performance engine. Shopify + Meta + Google + GA4 unified into one live dashboard. Monthly written reviews tell you what worked, what didn't, what to ship next — generated in your brand voice from your actual numbers, not generic templates.

  • ·Live dashboard — ROAS, AOV, CAC, channel breakdowns updated live across Shopi…
  • ·Monthly review — Written report: 3 wins, 2 concerns, 3 priorities — your numb…
  • ·Tracking health — Stape server-side + browser-side parity check. Surfaces trac…
Open Pulse →
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Compass

Strategy memos. Content plans. Brand voice that drives every gen.

Compass is the strategy engine. The brand voice document is its core asset. Every other engine reads from it. Compass also produces weekly content plans, campaign roadmaps, and ad-trend research — so you're shipping with a plan, not just generating in a panic.

  • ·Brand voice — Single source of truth that every other engine reads. Update…
  • ·Weekly content plan — AI-drafted plan covering ads, email, social, organic - revie…
  • ·Campaigns — Multi-week launch plans (e.g. "4-week launch for our new gin…
  • ·Ad trends research — What's working in your category right now. Cited examples, n…
Open Compass →
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Reach

Schedule once. Publish everywhere. Track every send.

Reach is the publishing engine. Calendar-based queue across Meta + IG + FB + email. Every published asset auto-archives so the brand library grows. Approvals before anything goes live so nothing slips out unintentionally.

  • ·Calendar — Drag-and-drop weekly view across all channels. Conflict dete…
  • ·Publish queue — Per-channel queue with approval gates. Failed sends auto-ret…
  • ·Post archive — Every published asset stored with its performance for future…
Open Reach →
The engines

Seven workflows. One brand voice running through everything.

Each workflow reads your brand voice doc and produces output that sounds like you — not like generic AI. Pick a workflow to see it in action.

Ad Creatives
5×5 ad matrices in your brand voice, staged on your real product photos. Push to Meta + Google as paused drafts — nothing goes live without you.
Open →
Video
Product reels via Veo 3 with native audio. Hero-still gates before you pay for the full matrix.
Open →
Email
Campaigns coded per-platform — Shopify Email, Klaviyo, Mailchimp — with the merge tags each one actually expects.
Open →
Photoshoot
5-style product photoshoots from one photo. Studio, lifestyle, flat-lay, on-model, in-the-wild — the label stays accurate.
Open →
Weekly Plan
Strategy memo + content plan + campaign roadmap. Updates monthly with your real performance data.
Open →
Performance
Live ROAS, attribution, monthly review. Shopify + Meta + Google + GA4 in one view — edit your voice once, every engine updates.
Open →
AI Media Buyer
Meta + Google desks that watch daily, rank what's worth doing, and show every change before → after → verified → undo. Launch a whole campaign from a goal, images auto-picked. Everything pushes paused — you hold the launch key.
Open →