The dashboard tour

Reading time: 15 minutes. Hands-on time: N/A — read this with the dashboard open in another tab. What you'll have at the end: A mental map of every dashboard tile, when to use each, and which ones are safe to ignore until later.

The Scarif One dashboard has ~30 tiles. That's overwhelming on day 1 and natural on day 30. This tutorial groups them into "must-know now / use weekly / use monthly / nice to have" so you can stop scrolling.

The five rows of the dashboard

Tiles are loosely organised into five conceptual rows, even though the grid auto-flows:

Row 1 — Make stuff

The creators. These are where you spend time daily.

Day 1 priority: Ad Creatives for your first generation. The rest unlock as you mature.

Row 2 — Foundation

The brand + integration plumbing.

Day 1 priority: Edit profile to ensure your brand voice doc is sharp (see tutorial 05). Then Integrations.

Row 3 — See what's working

Analytics + memory.

Day 1 priority: skip. These activate after you've published 5+ ads and have data to read.

Row 4 — Power tools

Autonomous + AI-augmentation.

Day 1 priority: try Setup Concierge at least once. It's a 90-second flow that demos most of the system's capabilities (see tutorial 13).

Row 5 — Operations

The grown-up tiles. Don't ignore.

Day 1 priority: Spend caps + AI quality + Approvals — the three safety surfaces. Set conservatively, raise later.

What unlocks when

Some tiles are deliberately gated until your account has the data they need. Don't be surprised when these appear:

• Subscriptions / recurring revenue appears once Shopify connects + you have any subscription products
• Cart recovery appears once Shopify connects + you have ≥1 abandoned cart in the last 30 days
• Lifecycle segments appears once Shopify connects + you have ≥10 customers
• Reviews → UGC pipeline appears once Judge.me connects + you have ≥1 photo review
• Competitive intelligence appears once you've added ≥1 competitor in /competitive
• Analytics charts populate after first published ad
• Strategy memo appears Monday morning of week 2

If you don't see a tile mentioned in another tutorial, check whether the prerequisite is met.

Sequencing for a new install

Here's the order most customers reach for tiles in their first month:

Week 1 — Foundation

1. ⚙️ Edit profile → finalise brand voice doc (tutorial 05)
2. 🔌 Integrations → connect Shopify (tutorial 02)
3. 💰 Spend caps + ⏸ Approvals → set safety limits (tutorial 09)
4. 🎯 Ad Creatives → generate your first ad (tutorial 04)
5. 🎨 Brand Asset Library → upload founder photo + 3-5 process shots
6. 🔌 Integrations → connect Meta (tutorial 03)
7. 📅 Publish queue → publish your first ad

By end of week 1: ~5 ads generated, ~1 published, brand voice converging.

Week 2 — Volume

1. 🎯 More ad creatives — try all 9 concept types
2. 📧 Email → draft your first campaign
3. 🤖 Setup Concierge → let AI propose 7 days of content (see tutorial 13)
4. 🔍 Ad Trends Research → see what's converting in your niche

By end of week 2: ~20 ads generated, ~3-5 published, first email shipped.

Week 3 — Connect the loop

1. 📊 Analytics → which ads are working
2. 🧭 Strategy → Monday memo arrives, read it
3. ⭐ Reviews → if you have Judge.me, sync + draft replies
4. 🕵 Competitive → add 2-3 competitors to monitor

By end of week 3: real performance data flowing, AI memory learning.

Week 4 — Power use

1. 👥 Personas → pre-flight test ads against synthetic customers
2. 🎩 Campaigns → launch a multi-week autonomous campaign
3. 📦 Inventory → set stock thresholds for auto-pause
4. 🔁 Lifecycle → set up first-time-buyer welcome flow

By end of week 4: dashboard feels familiar, AI memory has personality, the bug widget has 3-5 entries.

Month 2+ — Optimisation

1. 🔬 Diagnose → monthly health check
2. ⚡ AI quality → tune which tasks get Pro vs. Flash
3. 🧩 Templates → apply proven ad layouts from the template gallery to your own products
4. 📅 Calendar → plan seasonal content tied to your locale

Tiles you can probably skip

Not every tile is for every business. Honest list:

• 🌍 Wholesale — only matters if you sell B2B. Skip if pure DTC.
• 💳 Subscriptions — only matters if you sell recurring products.
• 📝 SEO blog — useful if you blog regularly. Skip if you don't.
• 🎩 Campaigns — overkill for solo founders. Use for actual launches.
• 🧩 Templates — ready-made ad layouts. Skip if you're not running paid ads yet.

You can always come back to a "skipped" tile when its use case becomes relevant.

Power-user navigation tricks

After a few weeks you'll get tired of scrolling. A few ways to speed up:

Keyboard navigation

• cmd+k (Mac) / ctrl+k (Windows) — opens command palette. Type any tile name and hit enter.
• cmd+/ — global help search.
• g then a letter — quick-jump (e.g. g a for ad creatives, g e for email). Hit g ? to see the full list.

Bookmarks

The browser bookmarks the routes directly:

• dashboard.yourbrand.com/create/ad-creatives
• dashboard.yourbrand.com/admin/health
• dashboard.yourbrand.com/spend-caps

Bookmark your 5 most-used. Massively faster than dashboard scrolling.

Pinned tiles

Right-click any tile → Pin to top. The pinned tiles show in a separate row above the grid. You can pin up to 6.

When in doubt

If you don't know which tile to use:

1. 💬 Converse — natural language. "I want to make an ad for our new espresso blend" works. The system routes you to the right place.
2. /help — AI help inbox. Same pattern.
3. 🐛 in the bottom-right of any page — file a bug report asking "where do I X?" The reply gets you both an answer + improves the docs for future customers.

The dashboard is meant to be navigable by intuition. If you can't find something in 30 seconds, that's a bug we want to know about.

Where to next

• Tutorial 13 — Setup Concierge (now that you've seen all the tiles, run the agent that uses all of them)
• Tutorial 12 — Your weekly strategy memo (the Monday-morning AI summary)
• Tutorial 14 — Personas (a power tool you'll graduate to)
• Tutorial 19 — Updates (so you know how new features land in your dashboard)